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 Facebook’s recent advertisement of their new Offline Transformations API generated a lot of buzz and excitement among marketers and for good reason. Digital Marketing Agency in Pakistan The new API provides stores and retailers with a way to see how numerous people made offline purchases after seeing a Facebook crusade — connecting offline transformations to digital juggernauts. They can also use these offline conditioning to optimize their announcement juggernauts and announcement spend.    As a Facebook marketing mate, Marketo was agitated to be a part of their launch advertisement. Indeed more instigative is that our integration enables an expansion of this offline conversion conception to a much broader set of use cases that apply to all marketers, B2B marketers included. Before I get into the details of how you can use the new Offline Transformations API with Marketo, let’s launch with some basics.  What's an offline conversion event?    In this case...